betfair |
What is Betfair? Betfair is the world's leading betting exchange, a concept it pioneered. All bets on Betfair are placed there by users who either want to bet for a selection or outcome in the normal way (back), or bet against a selection or outcome (lay). Bets are matched between people with opposing views. In addition to the exchange Betfair has an established games portfolio, including Betfair Poker, Betfair Casino and a number of exchange-enabled games. Betfair is a licensed bookmaker in the UK. It also has licences in Australia, Malta, Austria and Germany. Why Betfair? Betfair offers you unprecedented choice, value and control.
How do I use the Exchange? Back or lay When you "back" a selection (be it an individual, a team, horse, dog or other), you are betting that it will win. This is just like betting with a conventional bookie. When you "lay" it, you are betting against it winning. For example, if you're betting in a market on which team is going to win the Premiership and you lay Man Utd, you offer odds to other punters who wish to back Man Utd. If Man Utd don't win, then you pick up the backer's stake. If Man Utd wins, then you pay out. This is what bookmakers traditionally do. Although Betfair knows who is on each side of every bet matched through the exchange, you never know who you are betting against. Your privacy and the confidentiality of your bets is maintained by Betfair's secure site. Choose your odds If you want better odds than are currently available, you can place an order for a better price, but be realistic because there has to be somebody prepared to lay the bet at those odds, and vice versa. Take a look at the odds before an event and you will see them change as Betfair members back and lay their bets. The odds often improve nearer to the off as the number of people in the market increases. Who is behind Betfair? Betfair is the trading name of Betfair Limited. Betfair Limited is registered as a limited liability company in England and Wales, company number 5140986. The registered office of Betfair Limited is at: The Waterfront, Hammersmith Embankment, London, W6 9HP. Betfair Limited was founded in August 1999 by Andrew Black and Edward Wray in order to commercialise proprietary betting technology that had been under development for the preceding year. The technology used by Betfair Limited is proprietary and, as well as being protected by copyright, is the subject of a patent application that has been filed with the United Kingdom Patent Office. Betfair Limited is located in the United Kingdom and operates within the confines of the Betting, Gaming and Lotteries Act 1963. It holds a bookmaker's permit in England and Wales. For any enquiries concerning the company please go to the Contact us section. Is betting with Betfair safe? Your full card details are encrypted and sent over the internet only once - when you register your card. Your card details remain encrypted and are stored on Betfair's secure server. Betfair uses DataCash and The Royal Bank of Scotland plc as our secure payment partners. Betfair possesses a BT TrustWise Secure Server Certificate, has a bookmaker's permit and is registered as a limited liability company in England and Wales. For further information on the Betfair deposit process, email info@Betfair.com or call our UK help desk on 0044 20 8834 8060.
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